Author: Paul S

MarketSpark Delivers LTE/5G Connectivity for POTS Replacement with Cradlepoint routers.

Changing regulations accelerate cloud-delivered LTE/5G wireless connectivity to generate immediate cost savings

SAN DIEGO, California, April 13, 2021 – MarketSpark, the industry leading provider of POTS (Plain Old Telephone Service) replacement in the enterprise announced its delivery of LTE/5G connectivity as a managed service. MarketSpark will integrate Cradlepoint’s 4G and 5G wireless network edge solutions into its managed service solution portfolio, providing Telco-Grade connectivity while replacing aging analog infrastructures. Enterprises can leverage this powerful combination of wireless reach and reliability for life-safety applications to future-proof their business and accelerate their network transformation.

The Federal Communication Commission (FCC) has set the groundwork for shutting down legacy analog networks nationwide, supporting the migration to an all-digital network. Wireline carriers have followed suit, publishing network disclosures revealing an accelerated decommissioning schedule. Forward-looking enterprises are getting ahead of the shutdown by switching to POTS over LTE/5G solutions that deliver immediate cost savings and productivity enhancements. This includes migrating POTS lines supporting fire panels, alarms, elevators, fax machines, SCADA applications as well as a host of other terminals utilizing legacy analog communications protocols.

By integrating Cradlepoint’s portfolio of wireless edge routers within MarketSpark’s Managed Service Platform, enterprises secure the integrity of a world-class router in concert with MarketSpark’s scalable delivery service leveraging Wireless WAN, including LTE and 5G connected branch sites, vehicles, and IoT devices.

“Enterprises no longer need to be constrained by the cost or limitations of deploying analog lines to deliver reliable life-safety connectivity at existing or new locations,” says Jeff Gower, CEO of MarketSpark. “By combining Cradlepoint’s leading LTE and 5G wireless network edge solutions with MarketSpark’s platform-based management services, Fortune 500 enterprises are reaping the benefits of an intelligent wireless network to supplant POTS service. This is one of those unique cases where the replacement solution is smarter, more reliable and 20% – 50% less costly from the day of deployment.”

The COVID pandemic has prompted a sudden shift in priorities across enterprises. As companies restructure their operations, speed has become a strategic lever to securing building occupancy in new or refurbished locations. Cradlepoint and MarketSpark address these needs by offering the full breadth of analog applications throughout distributed enterprises as diverse as healthcare, financial services, and retail. MarketSpark’s scalable deployment service enables enterprises to quickly maximize ROI. The result is a Telco-Grade, platform-based solution that is easy to centrally provision and manage, utilizes secure and redundant networks for all applications and ensures seamless productivity everywhere you receive a cellular signal.

“With the rise of 5G, we see wireless becoming a significant part of the hyper-connected enterprise and next-generation WANs,” says Eric Purcell, SVP of Partners and Alliances at Cradepoint. “MarketSpark is a recognized leader in scalable POTS replacement and we are excited to offer a combined solution that extends our Cradlepoint offering to their versatile solution for enterprise networks everywhere.”

MarketSpark’s new Cradlepoint-enabled solutions are available now with any enterprise analog replacement deployment.

About MarketSpark
MarketSpark is the leading provider of analog replacement solutions for the enterprise. Our cloud-enabled platform helps companies escape from the world of yesterday and prepare for the world of tomorrow by replacing static, costly copper telephone lines (POTS) with a managed wireless solution that is 5G ready. MarketSpark is the only MSP in the telecom space purpose built to handle analog line replacement on a global scale. Whether retrofitting or building new, we give our customers a platform for growth. Oh, and the ROI is immediate www.marketspark.com

MarketSpark secures $7 Million Series B Financing Round Led by IDT Corporation.

Industry leading provider of managed wireless services to aggressively scale sales, marketing and platform development

SAN DIEGO, California, April 6, 2021 – MarketSpark, the industry leading provider of managed wireless services for POTS (Plain Old Telephone Service) replacement today announced it has completed a $7 million Series B round of financing to accelerate growth and rapidly scale its sales, marketing and platform development efforts. The investment was led by IDT Corporation with participation from existing and new investors Goldie Group, and Klein Enterprises. The company also announced the addition of Shmuel Jonas, CEO of IDT Corporation, and Daniel Klein, CEO of Klein Enterprises to join MarketSpark’s Board of Directors.

This Series B financing builds on an incredible year of growth in which MarketSpark established itself as the leading provider for wireless 4G and 5G-enabled LTE solutions for the enterprise. In partnership with the major carriers, MarketSpark already services 35 Fortune 500 companies as they upgrade telecom equipment to deliver new wireless connectivity across their nationwide footprint.

“POTS lines are being decommissioned at an accelerated pace by the big carriers and MaketSpark is purpose built to meet the needs of our nation’s largest enterprises, said Jeff Gower, CEO of MarketSpark. “This investment allows us to accelerate the digital transformation of the customer experience and scale the operational side of the business to ensure seamless installations and service delivery for our large customers. We are excited to have great investors whose deep industry expertise perfectly complements our own.”

IDT Corporation, a global provider of communications and payment services, listed on the New York Stock Exchange, invests in early-stage telecom start-ups that have the opportunity to completely revolutionize the space.

“MarketSpark’s managed services platform is a unique and powerful solution to the POTS replacement problem and they are perfectly positioned to deliver for thousands of companies managing millions of 4G and 5G-enabled LTE lines,” said Shmuel Jonas, CEO of IDT Corporation. “We couldn’t be more excited to make this investment and help accelerate MarketSpark’s growth.”

MarketSpark’s managed service solution replaces the aging infrastructure and legacy copper lines associated with life safety systems. Key features include:

  • Cloud PaaS (Platform as a Service)
  • Hardware as a service offering (HaaS)
  • Proactive system alerts and notifications
  • Remote diagnostics and resolutions
  • 4G optimized and 5G ready routing equipment
  • UL and FCC approved hardware
  • Fail safe redundancy 

In addition, the transition from POTS lines to the MarketSpark solution simplifies the connectivity issues for large enterprises who often have to manage multiple carriers across multiple states and jurisdictions. With MarketSpark, the enterprise deals with one vendor responsible for the end-to-end solutions from planning to installation to on-going operation and maintenance.

About IDT Corporation

IDT Corporation (NYSE: IDT) is a global provider of fintech, cloud communications and traditional communications services.  We make it easier for families to connect, support and share across international borders. We also enable businesses to transact and communicate with their customers with enhanced intelligence and insight.

Our BOSS Revolution branded money transfer and international calling services make sending money and speaking with friends and family around the world convenient and reliable.  National Retail Solutions’ (NRS) point-of-sale retail network enables independent retailers to operate and process transactions more effectively while providing advertisers and consumer marketers with unprecedented reach into underserved consumer markets.  net2phone’s unified communications as a service solution provides businesses with intelligently integrated cloud communications and collaboration solutions across channels and devices. Our IDT Carrier Services and IDT Express wholesale offerings enable communications companies to provision and manage international voice and SMS services.

About MarketSpark

MarketSpark is the leading provider of POTS replacement solutions for the enterprise. Our cloud enabled platform helps companies escape from the world of yesterday and prepare for the world of tomorrow by replacing static, costly copper telephone lines (POTS) with a managed wireless solution that is 5G ready. MarketSpark is the only MSP in the telecom space purpose built to handle POTS replacement on a global scale. Whether retrofitting or building new, we give our customers a platform for growth. Oh, and the ROI is immediate.